What is a circular economy?
A circular economy is designed to eliminate waste, keep materials and products in use, and regenerate natural systems.
It's contrasted to the linear economy of "take, make, and waste".
Graphic Credit: Ellen McCarthur Foundation
Why a circular economy?
Many of the inputs into products and goods are finite and end up being discarded as waste after a limited lifecycle.
Waste ends up in landfills, in the environment, and often contaminating other natural resources.
Continued extraction of natural resources is damaging to people & planet.
How does the circular economy work?
Products and services are (re) designed to eliminate planned waste and a limited lifecycle.
At the end of a product's life, products and their components are re-used or remanufactured.
This new vision offers endless new business models and economic opportunities for business innovation.