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What is a circular economy?

A circular economy is designed to eliminate waste, keep materials and products in use, and regenerate natural systems. 

It's contrasted to the linear economy of "take, make, and waste".

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Graphic Credit: Ellen McCarthur Foundation
Land Mining

Why a circular economy?

Many of the inputs into products and goods are finite and end up being discarded as waste after a limited lifecycle. 

Waste ends up in landfills, in the environment, and often contaminating other natural resources. 

Continued extraction of natural resources is damaging to people & planet. 

How does the circular economy work?

Products and services are (re) designed to eliminate planned waste and a limited lifecycle. 

At the end of a product's life, products and their components are re-used or remanufactured. 

This new vision offers endless new business models and economic opportunities for business innovation. 

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